PIC Marketing and Advertising Policy
Paramount International College
Please find more information below:
Accurate and ethical marketing
PIC aims to ensure that information about its courses and services is accurate, factual, current and sufficient for prospective students to make an informed choice. This applies to information published by PIC and by its education agents, brokers, directories and other third parties.
What course information must show
Provider identity
PIC’s correct legal or trading name, RTO code and CRICOS details where required.
Course identity
The full title and code of each nationally recognised training product.
Study requirements
Entry requirements, English proficiency, delivery arrangements, work-based training and relevant third-party arrangements.
Costs and outcomes
Fees, additional costs, possible entitlements or debts, and accurate information about course outcomes.
Claims PIC will not make
No guarantees
Marketing must not guarantee a qualification, employment, migration outcome or licence where those outcomes depend on other requirements.
No misleading comparisons
Information must not mislead students about PIC, a course, another provider or nationally recognised status.
No unapproved logos
Nationally Recognised Training and other logos may be used only in accordance with their conditions of use.
No unsupported claims
Testimonials, rankings, employment claims and other promotional statements must be accurate and supportable.
Consumer protection
- Students receive clear pre-enrolment information before committing to a course.
- Marketing distinguishes nationally recognised training from non-recognised training.
- PIC remains responsible for marketing conducted on its behalf.
- Incorrect or outdated information is corrected or withdrawn when identified.
- Students may use PIC’s Complaints and Appeals process if they believe information was misleading.
Approval and monitoring
Marketing material is developed from approved course and compliance information, checked before publication and reviewed regularly. PIC monitors websites, printed materials, advertisements, agents and other channels for accuracy and consistency.
Permission to use images and testimonials
PIC obtains appropriate permission before using a person’s image, personal information, testimonial or work in marketing. Permission records are retained, and material is removed or updated when consent no longer applies or the information is no longer accurate.